Magazine Terminology

Media Terminology of a magazine:-

I am going to explain the terminology used in media to describe magazines...

Caption-
Description of an image

Drop Capitals-
Really big latter. which start off an article

Copy-
The main text

Banner-
Text which stands out because its on a coloured background

Strap Line- Memorable phrase  that is recognisable to a brand

Anchorage Text-
The way in which a text helps to pin down the meaning of a picture and vice versa

Headline-
Main story in the magazine

Buzz words-
"wow", "Exclusive",  "Free" are all examples of this

Sell lines
" Text on the cover that helps to sell the magazine to the audience

 Lead-
The introductory paragraph of an article usually written in bold or capitals

 Pugs-
Placed at the top left and right hand corners  of the paper and are known as the 'ears' of the page. The price of the paper, the logo or a promotion are often positioned there

House Style-
A magazine is distinctive design that distinguishes it from its competitors

Masthead-
Name of the magazine

Time for my personal favourite... the word just simply makes me laugh
 Puffs-
Colourful boxes promoting features inside the magazine